CONTENT
Overview
Passion:
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Elegantly express exactly the right message(s)—and make the personal connections—that inspire target audience(s) to act.
Methods:
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Strategic insight, encyclopedic experience, and innovative creativity that maximizes user
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engagement, understanding, and positive response.
Experience:
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100+ brands across >40 B2B and B2C product categories.
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Marketing consultant for cyber-security organization, including website development, training (e.g., NIST), proposals, security analysis, email marketing, public relations.
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Digital content development includes >20 websites, corporate blogs, interactive pdfs.
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Lead copywriter for largest-billing pharmaceutical clients ($1 - $5 million annual budget) at 4 different agencies.
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Currently, Director of Creative Services responsible for all marketing and promotion of corporate and product branding, brand planning, and market strategy for a multi-billion-dollar, Korean pharmaceutical manufacturer and its first-in-class, flagship product.